Free Guide

The 7 Principles of Performance Ignorance

A free email series on unlearning the limits you've been taught — delivered one principle at a time, so each one actually sticks.

What You'll Get

Join the newsletter and the 7 Principles arrive in your inbox as a short email course:

1. Two Kinds of Knowledge — separating craft knowledge from limit knowledge, and why only one deserves your attention.

2. The Limit Audit — finding the ceilings you obey but never tested.

3. Rumors vs. Data — retesting inherited limits and replacing prophecy with evidence.

4. Quarantining the Odds — how to research a new pursuit without absorbing its failure statistics.

5. Ignorant Diligence — building unhedged effort: full craft, zero escape hatch.

6. The Outsider's Eye — keeping the beginner's window open even as your expertise grows.

7. Ignore the Odds, Respect the Physics — the line between strategic ignorance and recklessness.

After the series, you'll get one counterintuitive performance idea every week — case studies, frameworks, and limit-breaking stories from sports, business, and creative work.

Start With Principle One

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